Meat has seen one of the largest shifts in the food industry in recent years, with organic grass fed meats becoming increasingly popular and sought after by many consumers.
You only have to look around your local butcher shops to spot a noticeable increase in the amount of organic grass fed meats that are now stocked and available, but what are the main reasons behind this rise?
Conscious consumers
There are an increasing number of people who now identify themselves as being conscious consumers, which generally refers to being more aware of the products that they are eating and the potential impacts that this may have on their health.
Additionally, these consumers are also questioning the process that the meat goes through before it arrives at their plate and the negative effects, such as environmental problems, that may be caused as a side effect.
The healthy approach
One of the common answers that consumers provide when asked about their reasons for switching to organic grass fed meats, is the health benefits that it provides. As more antioxidants are found in organic grass fed meats, such as Vitamins E and K2, along with an increased quantity of Omega-3 fats, this alone has convinced many consumers to make the switch.
Animal treatment
Another reason that some consumers have moved to the organic and grass fed option is due to the difference in animal welfare and treatment.
Whether this is taken from an ethical standpoint, or simply the concern that poorly fed, or maintained animals are bad for your health, this is certainly a concern that is increasing among many consumers in today’s food industry.
In summary
As today’s generation marks the most food-conscious of the modern era, it’s easy to see why organic, grass fed and other alternative methods for producing meat are so popular and thriving in the industry today.
While there are many different reasons for switching to organic grass fed meats, the movement looks set to continues its significant rise in popularity.
